The division of buyers into groups based on what they prefer and what motivates them to respond to marketing activities is ________ segmentation
A) behavioral
B) psychographic
C) values
D) demographic
E) needs
C
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Which of the following is NOT one of the subsystems of the marketing information system?
A) internal reports B) marketing intelligence C) marketing decision support D) marketing research E) consumer information support system
Lately Tyler has been under increasing pressure to complete the database he is working on
His deadline has been moved up twice, and he was already working to complete it in near-record time. However, instead of working harder, Tyler can barely get out of bed in the morning. He has no energy once he is up, and he has started to care less and less about his work each day. What has caused this? A) Quantitative demand distress B) Participation distress C) Work pace control D) Chronic stress