While listening to Ella talk about her accident, Mel nods his head and says, "uh-huh" and "hmmm." Mel is __________

a) giving backchanneling cues
b) paraphrasing
c) using display rules
d) requesting clarification

Answer: a

Communication & Mass Media

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As practitioners move away from "seat-of-the-pants" practices, they must

A) abandon the notion that communication is an end in itself. B) consider realistically the kinds of affects programs can achieve. C) also move away from consulting top management frequently. D) Both A and B. E) All of the above.

Communication & Mass Media

What distinguished The Ladies’ Home Journal from many other 19th-century publications?

a. It published recipes. b. It crusaded against patent medicine ads and venereal disease. c. It included political commentary. d. It printed intimate stories about marital relations.

Communication & Mass Media