What distinguished The Ladies’ Home Journal from many other 19th-century publications?

a. It published recipes.
b. It crusaded against patent medicine ads and venereal disease.
c. It included political commentary.
d. It printed intimate stories about marital relations.

ANSWER: b

Communication & Mass Media

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According to your textbook, __________ may be the most important factor in enhancing a speaker's credibility

a. charisma b. competence c. charm d. character e. comprehensiveness

Communication & Mass Media

When _______ during the introduction, you are convincing the audience that your speech will be useful for them

a. stating your main ideas b. establishing the importance of your topic c. establishing your credibility d. getting the audience's attention

Communication & Mass Media