According to the text, which of the following statements about the AIDA model is true?
a. Sales promotion is not helpful during the attention stage of the AIDA model.
b. Certain promotional tools are more effective at certain stages of the AIDA model.
c. The promotional mix should not be influenced by the AIDA model.
d. The AIDA model explains why public relations is the most important element in the promotion mix.
Ans: b. Certain promotional tools are more effective at certain stages of the AIDA model.
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A) Accounts Payable B) Land C) Cash D) Common Stock
Which of the following communication and promotion tools involves establishing direct connections with customers aimed toward building crucial relationships?
A) personal selling B) advertising C) e-commerce D) publicity E) m-commerce