Which of the following is not considered a source of competitive intelligence?

The First Amendment to the U.S. Constitution gives businesses the right to pursue their agenda with the federal government.

a. true b. false

________ are attributes or benefits that consumers view as essential to a legitimate and credible offering within a certain product or service class

A) Category points-of-difference B) Conceptual points-of-parity C) Competitive points-of-parity D) Category points-of-parity E) Competitive points-of-difference