The social environment is an especially potent source of information when employees with limited information and experience are new to a job or to an organization

________ - yield higher corporate profits in the future and cause the stock price to rise.

Fill in the blank(s) with the appropriate word(s).

Industrial tools claiming to have durability, and antacids announcing their efficacy convey a brand's category membership by ________

A) relying on the product descriptor B) comparing to exemplars C) announcing category benefits D) communicating deliverability variables E) identifying counter examples