Which of the following is NOT an example of demographic information?
A) Age
B) Occupation
C) Lifestyle
D) Income
C
Explanation: C) Age, occupation, and income are all demographic characteristics. Lifestyle is one of the psychographic categories, which include attitudes, personality, and other personal and psychological traits.
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Which of the following would be considered a material fact that an agent would be compelled to disclose?
a. The roof leaks during rainy weather. b. The house was once the site of a suicide. c. The house was once rented by gang members. d. The house was once the headquarters of a doomsday cult
Disadvantages of ________ are that hackers can influence research and competitors can learn about marketing firms' plans
A) mail surveys B) telephone surveys C) mall intercepts D) focus groups E) online research