Disadvantages of ________ are that hackers can influence research and competitors can learn about marketing firms' plans

Critics charge that promotion adds only ________ to a product

A) functional value B) psychological value C) moderate value D) strategic value E) qualitative value

In which of the following scenarios would high-pressure selling tactics typically be most advantageous for marketers?

A) selling situations with long-time customers B) selling situations with new customers with a high likelihood of becoming repeat customers C) selling situations with a company's most highly valued customers D) selling situations with one-time customers E) selling situations with dissatisfied customers