Identify the correct statement about coupons
A) They are used for product-oriented promotion.
B) Coupons delivered in the old-fashioned way have much higher redemption rate than virtual coupons.
C) They are ineffective in targeting price-sensitive households.
D) The largest distribution channel for coupons is by far free-standing inserts (FSIs).
D
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In 2008, the NBC television network used marketing tools such as advertising, personal selling, public relations, and sales promotion to communicate with its target audience about its new reality show
The television network's__________described its plan on how to use these tools most effectively. Fill in the blanks with correct word.
Bruce is trying to sell his new "Bruce's Blend" of coffee to Starbucks. He met with the buyer and the buyer arranged for Bruce to serve a sample of his new blend to a group of 'tasters' who will taste the coffee and tell the buyer whether or not they think it is any good. These tasters are performing the role of ___________?
a. Decider b. Initiator c. Gatekeeper d. Buyer e. Influencer