In 2008, the NBC television network used marketing tools such as advertising, personal selling, public relations, and sales promotion to communicate with its target audience about its new reality show
The television network's__________described its plan on how to use these tools most effectively.
Fill in the blanks with correct word.
ANSWER: promotional strategy
The NBC television network is engaged in developing a promotional strategy. The elements of the promotional mix are advertising, public relations, personal selling, sales promotion, and social media. A promotional strategy is a plan for the optimal use of these elements.
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Back in the days when people in Vancouver sold houses as houses and not for demolition, Mrs. Reid prepared her house for the market by contracting with Silversteps Ltd. to have her front steps replaced for the sum of $2800. Warren, an employee of the company, worked for days framing the stairs and pouring the concrete. Unfortunately, he had done the framing wrong and, in addition, the concrete mix was faulty, so all of his efforts were in vain, and the stairs were not useable. On these facts, which of the following is true?
A) Mrs. Reid could successfully sue only Silversteps Ltd. for breach of contract. B) Mrs. Reid could successfully sue Silversteps Ltd. for breach of contract or Warren for breach of contract but not both. C) Mrs. Reid could successfully sue both Silversteps Ltd. and Warren for breach of contract because they were both connected with the job. D) If Silversteps Ltd. failed to pay Warren under the employment contract, Warren could sue Mrs. Reid directly for his pay because he worked on her stairs. E) Mrs. Reid could successfully sue the manufacturer of the cement for breach of contract because the cement was not fit for its purpose.
Sony designs its products with an international market in mind, so the firm most likely uses a ________
A) home replication strategy B) transnational strategy C) global strategy D) multidomestic strategy