When interviewing someone, the interviewer should make sure the questions do imply an answer is right or wrong

A business with a competitive price and a large value advantage is most likely to ________

A) lower its price to create a comparable value on the basis of positioning B) choose not to compete in this segment of the market C) improve performance on the basis of customer price-performance preferences to create customer value D) charge more for its product and still offer a good value E) lower its price, as its price is high relative to the value it offers

Give two examples of how companies can gather information to respond to changes in the microenvironment

What will be an ideal response?