The benefits to retailers of measuring the impact of POP displays with POS data include all of the following, except:
A) helps retailers decide when to withdraw a particular POP display
B) allows retailers to identify the POP displays with the largest impact on sales
C) allows retailers to compare different POP displays in different stores
D) allows retailers to know which POP displays are effective in attracting customers into the store
D
Business
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Directed brokerage is a trading abuse where a mutual fund and a brokerage agree to promote sales of certain funds in exchange for orders of specific stocks and bonds.
a. true b. false
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The primary advantage of direct mail is that mail can be easily targeted to specific consumer groups and to specific individuals
Indicate whether the statement is true or false
Business