The primary advantage of direct mail is that mail can be easily targeted to specific consumer groups and to specific individuals

Big data can be used in collecting information about buyer behavior and the overall business environment, which is vital in making effective managerial decisions. Giving reasons illustrate how this can be accomplished

What will be an ideal response?

As an incentive to encourage domestic firms to undertake FDI, many countries have:

A. eliminated double taxation of foreign income. B. started imposing local content requirements. C. imposed higher import tariffs. D. abolished the use of custom duties. E. eliminated subsidies.