Organizing ideas within a speech according to the order in which they occurred or should occur is an example of a _____ pattern

a. topical
b. chronological
c. spatial
d. cause-effect

b

Communication & Mass Media

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Which of the following advertising technique is also a lowest common denominator approach?

A) unique selling proposition B) positioning C) stealth D) infomercial

Communication & Mass Media

Which of the following is NOT a function of the conclusion?

a. to summarize the main ideas in your speech b. to introduce new support material for impact c. to signal the ending of the speech d. to create an impact one last time

Communication & Mass Media