Psychographics divides the population into lifestyle segments

Exhibit 18-1The next five questions refer to the following statement: "John is a United States citizen because he is native born. We all know that usually native born Americans are United States citizens because of U.S. law and the Constitution, unless of course, they renounce their citizenship."Which of the following statements is the warrant?

A) John is a United States citizen. B) John is native born. C) All native born Americans are United States citizens. D) Unless they renounce their citizenship E) usually

A vice president of advertising is working on a campaign to sell a new clothing line to teens. What would be her best advertising option?

a. a broad list from the Audit Bureau of Circulations and bids from three media forms b. a low CPM and high media reach c. a review of current ads and low media reach d. a high CPM and a narrow list from the Audit Bureau of Circulations