A vice president of advertising is working on a campaign to sell a new clothing line to teens. What would be her best advertising option?
a. a broad list from the Audit Bureau of Circulations and bids from three media forms
b. a low CPM and high media reach
c. a review of current ads and low media reach
d. a high CPM and a narrow list from the Audit Bureau of Circulations
b. a low CPM and high media reach
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Which is NOT an identified use by members of social networking sites (SNS), according to Boyd & Ellison?
A) construct a public profile within a bounded system B) construct a semi-public profile within a bounded system C) construct messages of hate known as cyber bullying D) articulate a list of other users with whom they share a connection E) view and traverse their list of connections and those make by others within the system