Which of the following statements about image is false?
A) Reinforcing or rejuvenating a current image that is consistent with the view of consumers is easier to accomplish than changing a well-established image that is not consistent with the image the company wants to project.
B) It is relatively easy to change the image people hold about a given company.
C) Any negative or bad press can quickly destroy an image that took years to build.
D) The image being projected must accurately portray the firm and coincide with its goods and services.
B
You might also like to view...
A credit card company charges its customers an annual interest of 21.0% on the outstanding monthly balance. The effective annual rate for the customer will be:
A) 23.14% B) 37.93% C) 21.00% D) 21.20%
Which of the following statements about franchises is TRUE?
A) A franchise is a separate legal entity. B) A franchise is one type of corporation C) A franchise is not a separate legal entity D) A franchise is one form of limited partnership E) A franchise is one type of joint venture.