According to Cialdini, the more exclusive the offer, the more valuable your audience may perceive it to be, an example of _____
A) authority
B) scarcity
C) ability
D) social proof
E) consistency
Answer: B
Explanation: B) The more exclusive the offer, the more valuable your audience may perceive it to be. These limited-time offers motivate consumers to respond quickly to take advantage of the free perks, such as extra products or free shipping.
Business
You might also like to view...
Disintermediation is the opening of new markets allowing for worldwide partnerships and employee collaboration.
a. true b. false
Business
If a potential buyer begins preliminary discussion of local property prices with a broker, that broker must disclose any brokerage relationship.
a. true b. false
Business