Of key interest to marketers are the major informational sources to which the consumer will turn and the relative importance of each. Which of the following can be considered an experiential information source?

A) consumer-rating organizations
B) mass media
C) acquaintances
D) Web sites
E) personal handling and examination

E

Business

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The _____, used to gather information about worker requirements, is constituted of a survey that is based on 52 categories of abilities, ranging from written comprehension to deductive reasoning, manual dexterity, stamina, and originality.

A) Position Analysis Questionnaire B) SBAR C) Fleishman Job Analysis System D) O * Net E) DOT

Business

Bill Burns, district manager of the Pizza Palace, wishes to locate a new store in the metropolitan areas

Using the following information, what are the x and y coordinates for the center of gravity? Don't round your answer up or down before making your choice. Market Demand (pizzas/day) x coordinate y coordinate Grandview Heights 250 2 2 Upper Arlington 100 4 5 Bexley 150 7 3 Worthington 350 4 9 Medfield 500 4 3 A) x is less than or equal to 4; y is less or equal to than 4.5. B) x is greater than or equal to 5; y is greater than or equal to 3.5. C) x is less than or equal to 3.5; y is less than or equal to 4.5. D) x is less than or equal to 4; y is greater than or equal to 4.5.

Business