To communicate with and build relationships with the growing Hispanic market, marketers will likely focus on how to do which of the following?
A) advertise to a homogeneous group
B) advertise to a group with widely diverse backgrounds
C) use standardized marketing
D) best use traditional mass media
E) best use tiered marketing
B
Business
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A major disadvantage of independent retailing is the _____
a. limitation in bargaining power b. latitude in selecting customer markets c. high investment requirements d. inflexibility in developing strategy
Business
Commodities, industrial equipment, and technology products are difficult to standardize
Indicate whether the statement is true or false
Business