Commodities, industrial equipment, and technology products are difficult to standardize

Which of the following types of laws is most important to managers of sales programs?

A. Real estate B. Civil liberties C. Consumer protection D. Criminal E. All are important to sales programs

In television advertising, the combined impact of message frequency and reach produces an index called ________

A) customer response index B) marketing penetration index C) advertising elasticity index D) gross rating points E) market share index