During which stage of new-product development will management most likely consider whether the new product will cannibalize sales of the company's existing products?

A) idea generation
B) marketing strategy development
C) business analysis
D) product concept development
E) test marketing

C

Business

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Which of the following situations would be covered under the liability section of the PAP?

I. A mechanic is sued by a pedestrian who is injured when the mechanic has an accident while road testing the insured's auto. II. The daughter of the named insured is sued after she has an accident when a new friend she just met at a campus hangout lets her drive his car. A) I only B) II only C) both I and II D) neither I nor II

Business

Power focuses on downward influence patterns

Indicate whether the statement is true or false.

Business