Power focuses on downward influence patterns

For the retailer, the practice of ________ results in lower total sales and, in many cases, damaged merchandise

A) sweethearting B) experiential shopping C) retail borrowing D) off-price retailing E) network marketing

An arrangement in which the firm allows another the right to use an entire business system in exchange for fees, royalties, or other forms of compensation is known as ________

A) franchising B) licensing C) outsourcing D) offshoring