________ is presided over by a neutral adviser, but the settlement authority resides with senior executives of the disputing corporations

Activity-based management focuses on making decisions that improve customers' satisfaction while also increasing profits

Indicate whether the statement is true or false

Of the following principles used in developing effective advertisements, which helps viewers move the advertising message from short-term memory to long-term memory?

A) simplicity B) consistent positioning C) identifiable selling point D) visual consistency