Of the following principles used in developing effective advertisements, which helps viewers move the advertising message from short-term memory to long-term memory?
A) simplicity
B) consistent positioning
C) identifiable selling point
D) visual consistency
D
Business
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When using the replacement cost method of appraisal, the appraiser calculates all of the following, except:
a. the land value. b. the cost to build the improvements on the property. c. the capitalization rate (cap rate). d. accrued depreciation.
Business
A company wants to select 2 products from a set of four possible products. Which of the following constraints ensures that no more than 3 will be selected?
A) XA + XB + XC + XD = 3 B) XA + XB + XC + XD ? 0 C) XA + XB + XC + XD ? 3 D) XA + XB + XC + XD ? 3 E) XA + XB + XC + XD ? 3
Business