The major purpose of a call report is to:

A) record the time and date of all phone calls
B) record the contact information of the customers the salesperson is due to call that day
C) provide a summary of time spent with each customer
D) provide a precise record of purchases by each customer
E) provide a summary of what happened during the call and an indication of what future action is required

E

Business

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The basic idea behind a CRM program is to assess the value of each customer in the CIF to the firm and then develop standardized programs that appeal to most customers

Indicate whether the statement is true or false

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