Ria, a college sophomore, writes a daily blog that typically has over 50,000 readers each week. Ria is an example of a microcelebrity

Seal Financial Advisors provides accounting and finance assistance to customers in the retail business

Seal has four professionals on staff and an office with six clerical staff. Total compensation, including benefits, for the professional staff runs about $571,000 per year, and normal billable hours are 8,100 hours per year. The professional staff keep detailed time sheets organized by client number. The total office and administrative costs for the year are $754,000. Seal allocates office and administrative costs to clients monthly, using a predetermined overhead allocation rate based on billable hours. What is the predetermined overhead allocation rate that Seal will use for office and administrative costs? (Round your answer to the nearest cent.) A) $93.09 per hour B) $22.59 per hour C) $70.49 per hour D) $163.58 per hour

One of marketing's main goals is to ________

A) transform all promotional efforts into public relations campaigns B) place the bulk of a firm's messages in digital media outlets C) control every single message in the promotional mix D) purchase media time and space as cheaply as possible E) change consumer behavior relative to a product