One of marketing's main goals is to ________
A) transform all promotional efforts into public relations campaigns
B) place the bulk of a firm's messages in digital media outlets
C) control every single message in the promotional mix
D) purchase media time and space as cheaply as possible
E) change consumer behavior relative to a product
E
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Explain the change in buying roles of husbands and wives due to an evolving consumer lifestyle in the United States. Additionally, describe the effect of this change on marketers
What will be an ideal response?
Which of the following is NOT a potential consequence of overreliance on an individual leader
a. high levels of dependency can displace individual and group initiatives. b. dependency on one leader can slow decision making. c. providing the candid feedback required of effective transformation can be come risky and therefore not given. d. a dominant leader might be unable to build the sense of teamwork and shared responsibility required to sustain a coordinated change effort. e. a single change leader would be able to handle the pressure alone.