What is automated e-mail follow-up marketing? How does it work?
What will be an ideal response?
ANSWER: Automated e-mail follow-up marketing is a combination of sales automation and Internet technology that enhances customer satisfaction as well as brings in more business for some marketers. After the initial contact with a prospect, a software program automatically sends a series of personalized e-mail messages to the prospect over a period of time.
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Why are dividends from a mutual insurer not subject to taxation?
A) Because insurance premiums are tax-deductible B) Because dividends are already subject to capital gains C) Because dividends are payable directly to the policyholder D) Because dividends are considered to be a return of premium
Which of the following can be considered a primary activity in the value chain process?
A) procurement B) human resource management C) technology development D) inbound logistics E) firm infrastructure