Why are dividends from a mutual insurer not subject to taxation?
A) Because insurance premiums are tax-deductible
B) Because dividends are already subject to capital gains
C) Because dividends are payable directly to the policyholder
D) Because dividends are considered to be a return of premium
Ans: D) Because dividends are considered to be a return of premium
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Product placement is the integration of entertainment and advertising by embedding brands into the storyline of a movie, television show, or other entertainment medium
Indicate whether the statement is true or false
In its focus on bottom-line financial value, the ________ approach offers limited guidance for go-to-market strategies and does not fully account for competitive moves
A) brand equity B) brand value chain C) customer tracking D) customer equity E) brand extension