The device used to deliver a message in an advertisement is the:
A) message theme
B) appeal
C) executional framework
D) leverage point
C
Business
You might also like to view...
The FOIA requires that all agencies maintain and make available for public inspection
and copying a current index of materials required to be made available or published. This index must be published at least: a. monthly b. quarterly c. semi-annually d. annually
Business
Which of the following is a symbol used by businesses to identify their goods and services, and government registration of the trademark confers exclusive legal right to its use?
A) trademark B) patent C) registration D) copyright
Business