Define product positioning. What positioning strategies can a brand use?
What will be an ideal response?
Product positioning is the perception in the consumer's mind of the nature of a company and its products relative to competitors. Positioning strategies include attributes, competitors, use or application, price-quality relationship, product user, product class, and cultural symbol.
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A problem that is likely to arise when having an incentive program at the same time each year is:
a. burnout of the sales force. b. exhausting the firms compensation budget. c. money will eventually lose its ability to motivate. d. salespeople may withhold orders just prior to the contest.
Customers who have purchased your product or service are familiar with its benefits
Assuming that your customers enjoyed the consumption experience, there is often potential left in the market from the current customers who could be persuaded to buy more. You, as a marketing manager, should therefore prioritize: A) market development strategy. B) diversification strategy. C) product development strategy. D) market penetration strategy.