Customers who have purchased your product or service are familiar with its benefits
Assuming that your customers enjoyed the consumption experience, there is often potential left in the market from the current customers who could be persuaded to buy more. You, as a marketing manager, should therefore prioritize:
A) market development strategy.
B) diversification strategy.
C) product development strategy.
D) market penetration strategy.
D
You might also like to view...
A leveraged buyout is an organization composed of small businesses that have banded together to reap the benefits of belonging to a larger organization.
a. true b. false
A knowledge-based business economy favors small business because:
A) the cost of managing and transmitting knowledge is very low. B) small businesses are more successful. C) information technology is driving the cost of managing and transmitting knowledge lower. D) Both A and C