There is a tendency for different departments or functions to compete for scarce resources in a zero-sum game when bottom-up budgeting is used to develop a project budget

Benny bought shares in Big Chip Maker (BCM) when the shares were trading for $37 a share. For the past 9 years BCM shares have not traded above $21. Can Benny rescind his purchase based on failure of consideration?

a. Yes, he clearly gave more value than he received. b. Yes, he suffered an economic detriment c. Yes, there is a difference in value sufficient to trigger the adequacy of consideration rule. d. No, unless he was induced into buying the shares through fraud or other wrongdoing.

During her second winter at Seagull Terrace, Carol identified several business travelers who were repeat customers and who were enthusiastic about the value offered by the resort

Carol offered a special discount and reward program for those travelers who made recommendations to friends and colleagues that would lead to new customers for Seagull Terrace. Carol was interested in creating ________. A) customer satisfaction B) customer retention C) product champions D) switchable customers E) customer differentiation