What are the three components of an attitude?
What will be an ideal response?
The three components of an attitude are cognition, affect, and behavior.
1. The cognitive component is a description of or belief in the way things are.
2. Affect is the emotional or feeling segment of an attitude.
3. The behavioral component of an attitude refers to an intention to behave in a certain way toward someone or something.
Business
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Which method for developing a marketing communications budget links dollars to defined goals?
A) percentage of sales B) meet the competition C) what we can afford D) objective and task
Business
The problem confronting the decision maker is typically referred to as the marketing research problem
Indicate whether the statement is true or false
Business