The amount the insured must first pay before the insurance company is required to chip in is called the ________

To enhance readability, you should consider using more than one ________________

a. font b. size of line spacing c. page d. column

Mary was extremely satisfied with the product after she tried it, so she purchased the product again. She even told her mother and sister about the benefits of Oust and convinced them to try the brand as well

What component of persuasion does this represent, and why do marketers want to attain this level of persuasion?