Mary was extremely satisfied with the product after she tried it, so she purchased the product again. She even told her mother and sister about the benefits of Oust and convinced them to try the brand as well
What component of persuasion does this represent, and why do marketers want to attain this level of persuasion?
Brand loyalty, which is measured both as an attitude (preference) and by repeat purchases, is an important response that crosses over between thinking, feeling, and doing. It is a response that is built on customer satisfaction. If you try a product and like it, then you are more likely to buy it again. Loyalty is of value because it can lead to other behavioral responses, such as advocacy for the brand.
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The set of brands a person will not consider due to negative feelings is the:
A) inept set B) inert set C) negative set D) evoked set
Product offerings, distribution channel choices, and target market selection are all part of
A) arena decisions. B) vehicle decisions. C) staging decisions. D) programmatic strategies. E) interaction strategies.