When a conditional offer has been made, the party who asked for the condition must
take reasonable steps to fulfil it.
Indicate whether the statement is true or false
TRUE
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Lilly's Apparel, a renowned apparel store, focuses on millennial customers and provides them with a customized clothing experience. The store helps the customers design clothes that appeal to their individual style. Lily's apparel has defined its target market by _____.
a. Religion b. Educational qualifications c. Geographic boundaries d. Psychographic characteristics
A firm is experiencing an increase in variable costs. What can the firm do to maintain its
profitability? A) Lower its price to gain a greater market share. B) Raise its price to increase its contribution margin. C) Decrease its fixed costs to break even sooner. D) Increase its fixed costs to balance out its increased variable costs.