A firm is experiencing an increase in variable costs. What can the firm do to maintain its
profitability?
A) Lower its price to gain a greater market share.
B) Raise its price to increase its contribution margin.
C) Decrease its fixed costs to break even sooner.
D) Increase its fixed costs to balance out its increased variable costs.
B
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Which of the following is the best example of the categorical imperative in action?
A. Rune decided to eat more fruit because he thought it was good for his health. B. Rune decided to eat more fruit because he wanted his wife to love him for it. C. Rune decided to not punch his teacher because he knew that the teacher would be seriously injured if he did so. D. Rune decided to not punch his teacher because he knew that the teacher would be seriously injured if everyone in the class did so.
How can marketers benefit from developing solutions to environmental problems, such as pollution and raw material shortages?
What will be an ideal response?