Which of the following is/are a search engine?
a. Google
b. Wikipedia
c. a database
d. all of the above
a
Communication & Mass Media
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Character represents the speaker's expertise and ability
Indicate whether the statement is true or false
Communication & Mass Media
Which of the following activities is a type of "media audit?" a. A public relations firm interviews customers at a client's retail outlet aboutwhether media advertising influenced their decision to patronize thebusiness
b. A public relations firm interviews media professionals about theirimpressions of a client. c. A public relations firm conducts a content analysis of media coverage abouta client. d. A public relations firm surveys a client's potential customers about the kindsof media advertising they enjoy.
Communication & Mass Media