Which of the following activities is a type of "media audit?"
a. A public relations firm interviews customers at a client's retail outlet aboutwhether media advertising influenced their decision to patronize thebusiness
b. A public relations firm interviews media professionals about theirimpressions of a client.
c. A public relations firm conducts a content analysis of media coverage abouta client.
d. A public relations firm surveys a client's potential customers about the kindsof media advertising they enjoy.
b
Communication & Mass Media
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