The amount of the average investment for a proposed investment of $60,000 in a fixed asset, with a useful life of four years, straight-line depreciation, no residual value, and an expected total net income of $21,600 for the 4 years, is:

Firms with no foreign operations of any kind do not need managers with a global business perspective

a. true b. false

Of the seven steps involved in international advertising, _____ almost always represents the most daunting task for international marketing managers.

A. developing messages B. selecting effective media C. executing the campaign D. composing and securing a budget E. specifying the goals of the communication