Which of the following cannot be patented?

Imaginative Web sites, smartphone apps, and social media allow marketers to deliver messages that are direct and personal so consumers can ________

A) live the brand B) sustain the brand C) deliver the brand D) enhance the brand E) establish the brand

In the Chapter 16 opening scenario featuring Kim Kardashian, the key lesson is that in the 21st century, a publicity campaign can quickly turn into a crisis management situation

Indicate whether the statement is true or false