Which of the following is NOT a feature of the positivist tradition?

a. the belief that an objective reality exists
b. the goal of studying the meaning-making process
c. a use of the language of variables
d. the use of cause-effect explanations

Answer b

Communication & Mass Media

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Working for AT&T in 1927, Arthur Page established the role of public relations as a

A) partner of advertising. B) top management tool. C) grassroots program. D) mid level program.

Communication & Mass Media

Which organizational pattern is traditionally used by journalists when reporting on an event?

a. cause-effect/effect-cause b. structure-function c. comparative advantage d. Who? What? Why? Where? When?

Communication & Mass Media