Working for AT&T in 1927, Arthur Page established the role of public relations as a
A) partner of advertising.
B) top management tool.
C) grassroots program.
D) mid level program.
Answer: B
Communication & Mass Media
You might also like to view...
If the primary purpose of a small group is to acquire new information or skills through the sharing of
knowledge, the group would most clearly be a(n) A) idea-generation group. B) problem-solving group. C) small group culture. D) educational or learning group.
Communication & Mass Media
Which of the following is a method for summarizing a speech in the conclusion?
a. reemphasizing the central idea in a memorable way b. using verbal cues to signal the end of the speech c. using nonverbal cues to signal the end of the speech d. motivating the audience to respond
Communication & Mass Media