A marketing method that focuses on building a long-term relationship with customers best defines
A) one-to-one marketing.
B) market segmentation.
C) relationship marketing.
D) collaborative marketing.
C
Business
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Interactive marketing emphasizes two primary activities. First, it allows marketers to target individuals with personalized messages. Second, it:
A) permits direct marketing that has been customized B) allows a company to personalize its website C) engages the consumer with the company and product in some way D) allows for modifying the product to fit the needs of the consumer
Business
A member's distributional interest in an LLC (limited liability company) is ________ and may be transferred in whole or in part
A) a vote B) a proxy C) personal property D) an authority in management
Business