Interactive marketing emphasizes two primary activities. First, it allows marketers to target individuals with personalized messages. Second, it:
A) permits direct marketing that has been customized
B) allows a company to personalize its website
C) engages the consumer with the company and product in some way
D) allows for modifying the product to fit the needs of the consumer
C
You might also like to view...
According to the Golden Personality Type Profiler, Marie scores high on Judging. She most likely orients her life
A) in a spontaneous and open-ended manner. B) in a deliberate and planned manner. C) toward making negative judgments about people. D) toward making positive judgments about people.
Which of the following is not a source of unsystematic risk?
A) A major economic downturn B) A crippling labor strike C) A competitor's successful advertising campaign D) The departure of a firm's chief executive officer E) The expiration of a patent