A firm that is always working to improve its product offerings such that consumer needs are addressed more efficiently is following a differentiation strategy

To approximate and compare the relative impact of media decisions, media planners use ________

A) media engagement B) ad traffic plans C) impressions D) gross rating points E) circulation

Which of the following best describes an umbrella insurance policy?

A) A policy that covers risks to a business B) A policy that covers more than one type of risk C) A policy that covers damage only if it was caused by rain D) A policy that provides coverage beyond the dollar limits of the insured's other policies E) A policy that combines life insurance and fire insurance protection