To approximate and compare the relative impact of media decisions, media planners use ________

A) media engagement
B) ad traffic plans
C) impressions
D) gross rating points
E) circulation

D

Business

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Which of the following ratios is the best measure of liquidity?

a. Earnings per share b. Current ratio c. Return on assets ratio d. Cash flow from operations to capital expenditures ratio

Business

Two major types of benchmarking are:

a. quantifiable and nonquantifiable. b. discrete and continuous. c. competitive and generic. d. historical and progressive.

Business