Which of the following is true about pure product bundling strategy?
A) It is shown to be more profitable than mixed bundling strategies.
B) It takes advantage of the potential synergy of two brands that share a common market space.
C) It involves entering new product-markets.
D) It creates a base from which to introduce line extensions that enhance market penetration at a lower cost.
E) It involves the sale of two or more products at an overall price that is cheaper than purchasing the products separately.
E
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What is the goal of persuasive promotion?
a. to describe available services b. to remind the consumers where they can buy the product c. to stimulate purchase or other action d. to maintain top-of-mind consumer awareness
A holder is a person in possession of a negotiable instrument regardless of whether it has been
properly indorsed to him or to his order. Indicate whether the statement is true or false